LEA LELO is a brand of children’s footwear that from its beginnings has been inspired by the fantasy of children, creating their own imaginary world.
The logo and concept of LEA LELO represents two lions: “LEA” the lioness and “LELO” the lion. The two characters have many friends, all of them animals to foster the love of children towards nature and the animal world. Each of the characters has its own personality with its strengths and weaknesses. Their shoes are magical and enhance the virtues of the children. The motivation of the group and its leaders (Lea & Lelo) is to “save the planet”.
Every time there is a problem, they use their magical shoes in order to rescue any being, be it an animal, a plant or a child … and each style of Lea Lelo shoes incorporates “didactic” messages remembering that we have to think about the planet and save their resources.
LEA LELO is also inspired by the symbol of the cat Zhaocai Mao (貓 貓) for the good luck and permanent happiness.